Technology in the long-run is irrelevant”. That is certainly what a customer for mine told me while i made a introduction to him of a new product. I had been discussing the product’s characteristics and benefits together with listed “state-of-the-art […]
Technology in the long-run is irrelevant”. That is certainly what a customer for mine told me while i made a introduction to him of a new product. I had been discussing the product’s characteristics and benefits together with listed “state-of-the-art technology” or something compared to that effect, as one of those. That is when he made the statement. I understood later that he appeared to be correct, at least inside context of how I just used “Technology” during my presentation. But When i began thinking about no matter if he could be right throughout other contexts at the same time.
Wikipedia defines it as:
Engineering (from Greek τÎχνη, techne, “art, expertise, cunning of hand”; and -λογÎ¯α, -logia) could be the making, modification, consumption, and knowledge of instruments, machines, techniques, special creations, systems, and techniques of organization, in order to answer a problem, improve some sort of preexisting solution to a difficulty, achieve a goal, take care of an applied input/output relation or execute a specific function. Additionally, it can refer to the collection associated with such tools, which include machinery, modifications, agreements and procedures. Technological innovation significantly affect man as well as other animal species’ ability to control as well as adapt to their all-natural environments. The term can be applied generally in order to specific areas: might include construction technology, health care technology, and information technologies.
Both definitions include the same thing – app and usage.
Technological know-how is an enabler
A lot of people mistakenly believe it is technological innovation which drives technology. Yet from the explanations above, that is evidently not the case. It is ability which defines uniqueness and technology of which enables innovation. Imagine the classic “Build an improved mousetrap” example educated in most business universities. You might have the engineering to build a better mousetrap, but if you have no these animals or the old mousetrap works well, there is no occasion and then the technological know-how to build a better a single becomes irrelevant. In contrast, if you are overrun with these pests then the opportunity is out there to innovate a solution using your technology.
Yet another example, one which I am intimately recognizable, are consumer electronics start-up companies. I’ve been linked to both those that became popular and those that hit a brick wall. Each possessed exclusive leading edge technologies. The main was opportunity. People who failed could not obtain the opportunity to develop a substantial innovation using their systems. In fact to survive, these lenders had to morph in many cases into something different and if they were happy they could take advantage of derivatives of their original concept. More often than not, the original solutions wound up in the recycle heap. Technology, as a result, is an enabler as their ultimate value task is to make improvements to existence. In order to be relevant, it to be used to create innovative developments that are driven by simply opportunity.
Technology being a competitive advantage?
Most companies list a technologies as one of their demanding advantages. Is this appropriate? In some cases yes, employing most cases no .
Systems develops along a pair of paths – a evolutionary path plus a revolutionary path.
New technology is one that enables new market sectors or enables approaches to problems that were in the past not possible. Semiconductor technological innovation is a good example. Not simply did it spawn innovative industries and merchandise, but it spawned various other revolutionary technologies rapid transistor technology, included circuit technology, processor technology. All which usually provide many of the products we consume right now. But is semiconductor technology a economical advantage? Looking at the volume of semiconductor companies which exist today (with different ones forming each day), I’d claim not. How about micro-pocessor technology? Again, number Lots of microprocessor firms out there. How about quad core microprocessor engineering? Not as many companies, nevertheless, you have Intel, AMD, ARM, and a number of companies constructing custom quad central processors (Apple, Korean, Qualcomm, etc). And so again, not much of any competitive advantage. Opposition from competing technological know-how and easy access to IP mitigates the observed competitive advantage of any sort of particular technology. Android mobile phone vs iOS is a superb example of how this kind of works. Both systems are derivatives regarding UNIX. Apple employed their technology for you to introduce iOS and also gained an early current market advantage. However , Yahoo, utilizing their variant involving Unix (a rivalling technology), caught up reasonably quickly. The reasons just for this lie not from the underlying technology, using how the products granted by those technology were brought to markets (free vs . walled garden, etc . ) and the differences in the main strategic visions of each one company.
Evolutionary technological know-how is one which incrementally builds upon the beds base revolutionary technology. Nevertheless by it’s very mother nature, the incremental transform is easier for a opponent to match or leapfrog. Take for example cordless cellphone technology. Supplier V introduced 4-G products prior to Organization A and while it may well have had a short period advantage, as soon as Business A introduced their very own 4G products, the bonus due to technology gone away. The consumer went back to selecting Company A or maybe Company V influenced by price, service, insurance, whatever, but not dependant on technology. Thus systems might have been relevant on any given day, but in the long term, started to be irrelevant.
In today’s world, systems tend to quickly become commoditized, and within every particular technology is the seeds connected with its own death.
This article was initially written from the future of an end customer. Coming from a developer/designer standpoint issues get murkier. Typically the further one is stripped away from the technology, the actual less relevant it is. To a developer, the particular technology can resemble a product. An which allows product, but a merchandise non-etheless, and thus its highly relevant. Bose uses a proprietary indication processing technology help products that satisfy a set of market demands and thus the concept and what it helps is relevant to them. Buyers are more concerned with precisely how it sounds, what’s the retail price, what’s the quality, and so on, and not so much using how it is reached, thus the solutions used is much a lesser amount of relevant to them.